Customer Success is often the unsung hero in the revenue growth

Exciting News for Executives Driving Recurring Revenue! 🚀

Jacco van der Kooij has authored the quintessential handbook for anyone responsible for recurring revenue: Revenue Architecture. This is a must-read book available on Amazon in both print and Kindle formats.

In Revenue Architecture, Jacco delivers an end-to-end analysis of revenue growth, covering everything from marketing and product development to sales and, crucially, customer success. 

📈 Customer Success is often the unsung hero in the revenue growth equation. Jacco highlights its incredible contribution to creating lifetime value for a company, driving revenue compounding effects that many overlook.

Two standout insights from the book:

1️⃣ Jacco dives into the critical mathematics of building a "revenue factory," including essential algorithms for customer success.

 2️⃣ He presents a systematic approach to uncover and identify new revenue opportunities through Renew, Upsell, Resell, and Cross-Sell strategies.

For any executive involved in the revenue process, Revenue Architecture should be a staple on your desk. Jacco’s insights are invaluable for mastering the dynamics of recurring revenue.

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